December 2022

PEAD

Understanding Post Earnings Announcement Drift and How to Benefit from this Situation?

History A company‚Äôs market value can be inferred from its earnings announcement, which is why it is so important. When earnings news surprises in either direction, either by beating or falling short of expectations, the stock market should react in a clear way. Ball and Brown (1968) were the first to report in a systematic …

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